An alternate reality game (ARG) is a networked interactive narrative that employs transmedia storytelling to present a story that can be altered by the players’ thoughts or deeds and uses the real world as a platform. Regardless of whether your alternate reality game is intended for training and performance enhancement or entertainment and marketing, developing the plot is a creative endeavor. It can be messy, just like most creative activities. And everyone will approach it in a unique way. Thus,…